Case Study 1: Social Media Management for Forever Diamonds
Forever Diamonds is a jewelry company located in Georgia’s Lenox Mall. The owner, Malik, was looking for ways to grow his store’s awareness in the huge mall.
After only one call, Malik identified that Mcinsey Social was the company he trusted and we launched his social media management campaign.
During the period of April 1, 2017 to April 1, 2018 we generated:
- 10,422 Facebook Fans
- $0.34 per Facebook Fan
- 7,656 Instagram Followers
- 45,743 Total Engagements
- $0.03 per Engagement
- 39 Pre-Owned Rolex Watch Offer Claims
As you can see again, Malik was able to reach and engage his fans for less than $1.
But what Malik was really happy about was the 39 Pre-Owned Rolex Watch Offer Claims.
This basically means 39 people set up an appointment and made a commitment to visit the store to buy a pre-owned Rolex..
Here’s a screenshot of Malik’s total fans:
Take a look at the people engaged:
Here’s a glimpse of the content we posted on Facebook to engage his audience:
Here’s a glimpse of the content we posted on Instagram to engage his audience:
In 2018, Forever Diamonds continues to grow their brand awareness that ultimately drives more foot traffic and new customers.